{"id":31394,"date":"2021-10-11T13:45:15","date_gmt":"2021-10-11T19:45:15","guid":{"rendered":"https:\/\/11trees.com\/guide\/?p=31394"},"modified":"2023-03-23T13:39:07","modified_gmt":"2023-03-23T19:39:07","slug":"three-keys-for-better-slide-design","status":"publish","type":"post","link":"https:\/\/11trees.com\/guide\/three-keys-for-better-slide-design\/","title":{"rendered":"Three Keys for Better Slide Design"},"content":{"rendered":"\n\n[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.10.8&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;-5px||-5px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.10.8&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.10.8&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.10.8&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<h2 style=\"text-align: center;\"><span style=\"font-weight: 400;\">Introduction<\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Few things can lose an audience\u2019s attention faster than seeing a poorly designed slide deck pop up behind the presenter. Contrary to popular belief, aesthetically pleasing and informative presentation slides are not difficult to create. Let&#8217;s start with a borderline train wreck of a presentation and see how we can quickly improve it. <\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">To start off we\u2019ve created the most basic, droll, uninteresting slide deck you can imagine. The instant these slides show up behind the presenter you know that you\u2019ll regret not having skipped the presentation. By the time we\u2019re done with these slides, we\u2019ll be left with an interest-grabbing presentation that would capture even the attention of someone with absolutely no interest in our topic (who doesn\u2019t love woodpeckers though?).<\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.10.8&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.10.8&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.10.8&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/11trees.com\/guide\/wp-content\/uploads\/2021\/10\/11guide-Article-Bad-Sample-Deck3.jpg&#8221; title_text=&#8221;11guide Article Bad Sample Deck3&#8243; _builder_version=&#8221;4.10.8&#8243; _module_preset=&#8221;default&#8221; border_width_all=&#8221;2px&#8221; border_color_all=&#8221;#000000&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.10.8&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/11trees.com\/guide\/wp-content\/uploads\/2021\/10\/Slide2.jpg&#8221; title_text=&#8221;Slide2&#8243; _builder_version=&#8221;4.10.8&#8243; _module_preset=&#8221;default&#8221; border_radii=&#8221;on|2px|2px|2px|2px&#8221; border_width_all=&#8221;2px&#8221; border_color_all=&#8221;#000000&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.10.8&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.10.8&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;-11px|auto||auto||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.10.8&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.10.8&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">There are a multitude of issues with these slides, but let&#8217;s take them in order from most to least noticeable. As we do, we\u2019ll understand three keys to making dynamic, effective presentation slides.\u00a0<\/span><\/p>\n<h2 style=\"text-align: center;\"><span style=\"font-weight: 400;\">Color\u00a0<\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">What is the first thing that stands out? Especially if you were in a dark room, that glaring white background showing up is going to make for an unpleasant experience for the audience, like someone throwing open the curtains right as you\u2019re waking up. And once your eyes do adjust, you\u2019re going to be left with a giant distraction behind the presenter. <\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Not only is it aesthetically unpleasing, there\u2019s a scientific basis for using a different color scheme. The human brain is wired to be drawn to signaling colors and motion. Bright colors naturally draw our attention.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">But don\u2019t we want the audience to pay attention to our slides? Not really. The slides are there for a reason: to complement the presentation. Let\u2019s frame it as a cooking metaphor. Famous chef Alton Brown said: \u201cSalt makes food taste more like itself.\u201d If you made dinner for someone and asked them how it tasted and their response was \u201csalty\u201d, that\u2019s probably not a good thing. Likewise, slides should complement the presentation; if the slides become the overpowering \u201cflavor\u201d of the presentation, you\u2019ve not prepared them correctly.\u00a0\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">What colors should we use? A whole book could be (many have been) written on color science and the effects different colors have on the human psyche. But to put it concisely, use colors that are neutral and low contrast. Think grey and dark blue not pink or teal. <\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.10.8&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.10.8&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/11trees.com\/guide\/wp-content\/uploads\/2021\/10\/Slide3.jpg&#8221; title_text=&#8221;Slide3&#8243; _builder_version=&#8221;4.10.8&#8243; _module_preset=&#8221;default&#8221; border_width_all=&#8221;2px&#8221; border_color_all=&#8221;#000000&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.10.8&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/11trees.com\/guide\/wp-content\/uploads\/2021\/10\/Slide4.jpg&#8221; title_text=&#8221;Slide4&#8243; _builder_version=&#8221;4.10.8&#8243; _module_preset=&#8221;default&#8221; border_width_all=&#8221;3px&#8221; border_color_all=&#8221;#000000&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.10.8&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.10.8&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.10.8&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Notice an added benefit of using a dark background? Our eyes are now instinctively guided to the text. Therein lies our next problem:<\/span><\/p>\n<h2 style=\"text-align: center;\"><span style=\"font-weight: 400;\">Text<\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">How many points should we put on one slide? No more than six. A lot of people will arbitrarily state varying numbers. We say six because there is scientific research backing why six is the key. This <\/span><a href=\"https:\/\/youtu.be\/Iwpi1Lm6dFo?t=824\"><span style=\"font-weight: 400;\">TEDx talk<\/span><\/a><span style=\"font-weight: 400;\"> by David JP Phillips goes into the science behind it; put simply, at six there is an exponential leap in the brain processing power needed to process information&#8211;which leads to the audience being fatigued and mentally disconnecting. (The link to the video jumps to the demonstration segment.) It only takes two-tenths of a second to count five dots when they display on a screen but five times longer to count seven. Comparatively from seven to ten the difference is only about twice as long. The big leap is at six.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Our slide already has six, so we\u2019re good to go, right? We managed to squeeze 101 words across 6 points into this cluttered mess of a slide. That takes us to the second part. Your (maximum) six points should not be full sentences. Your slide deck shouldn\u2019t look like your outline, or even worse, a manuscript.\u00a0\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Use the points like sign posts that guide the way through the discussion. Let\u2019s take the first point from the slide as an example. We\u2019re starting with a full sentence of eighteen words. What should we do? Let\u2019s break it into two points and cut it down to eight words.<\/span><\/p>\n<h4 style=\"text-align: center;\"><span style=\"font-weight: 400; font-size: small;\">*Oak trees = acorns<\/span><\/h4>\n<h4 style=\"text-align: center;\"><span style=\"font-weight: 400; font-size: small;\">*Range: North and Central America<\/span><\/h4>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">As the presenter talks about how the woodpeckers\u2019 range follows the distribution of acorn producing oak trees, the slide serves to help keep the audience focused on the main point. If they\u2019ve momentarily mentally drifted off (which happens even to the best presenters) it helps them pick back up with the presentation. And these limited points keep the focus on what you are presenting, not on making the audience read an onscreen mini-essay.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">But wait! Now we will have seven points on the screen, right? That takes us into our third point about text design.\u00a0<\/span><\/p>\n<h4 style=\"text-align: center;\"><em><b>One point = one slide<\/b><\/em><i><span style=\"font-weight: 400;\">\u00a0<\/span><\/i><\/h4>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Imagine trying to eat an entire pizza without cutting it into slices, that\u2019s going to be a nightmare. And if you\u2019re going to eat the whole pizza it doesn\u2019t matter if it\u2019s cut into six, eight, or ten slices; what matters is having them in manageable sizes (and the resulting coronary). <\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.10.8&#8243; _module_preset=&#8221;default&#8221; width=&#8221;50%&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.10.8&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/11trees.com\/guide\/wp-content\/uploads\/2021\/10\/Slide5.jpg&#8221; title_text=&#8221;Slide5&#8243; _builder_version=&#8221;4.10.8&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.10.8&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.10.8&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.10.8&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">If the slides are correctly designed, the resulting number is completely irrelevant. As a general rule on how to define \u201cideas\u201d, each slide should take about two to three minutes to cover if you\u2019re trying to figure out how to break up ideas.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">In our sample slide, we actually covered three different topics. One of the points is several sentences long! By splitting them into shorter, focused points and dividing the slides into topics, we can transform this confusing wall of text into a useful complement to our presentation. It also leaves us room to incorporate additional complimentary information such as photos or information presented in graphical formats (maps, charts, graphics). <\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.10.8&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.10.8&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/11trees.com\/guide\/wp-content\/uploads\/2021\/10\/Slide6.jpg&#8221; title_text=&#8221;Slide6&#8243; _builder_version=&#8221;4.10.8&#8243; _module_preset=&#8221;default&#8221; border_width_all=&#8221;2px&#8221; border_color_all=&#8221;#000000&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.10.8&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/11trees.com\/guide\/wp-content\/uploads\/2021\/10\/Slide7.jpg&#8221; title_text=&#8221;Slide7&#8243; _builder_version=&#8221;4.10.8&#8243; _module_preset=&#8221;default&#8221; border_width_all=&#8221;2px&#8221; border_color_all=&#8221;#000000&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.10.8&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.10.8&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.10.8&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||0px|||&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<h2 style=\"text-align: center;\"><span style=\"font-weight: 400;\">Graphics<\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">We\u2019ve already come a long way from our starting point just by making appropriate color and text choices. The final aspect is the overall approach to graphics: transitions, sizing, and contrast.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Try to remember back to creating your first PowerPoint in elementary or middle school. What did they universally have in common? It was as if the resulting presentation was turned into a neo-Frankenstein with so many moving parts that ended up baked into it; slides whooshing and spiraling in and out, text bouncing and waving across the screen.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">The result is that we tend to overcorrect to the opposite extreme. We fear that <\/span><i><span style=\"font-weight: 400;\">any <\/span><\/i><span style=\"font-weight: 400;\">use of movement and transitions will make our presentation look amateurish. That\u2019s not true! The key is making sure that any transition or movement we incorporate is deliberate and serves a purpose. For example, if we\u2019re approaching the six point limit for our slide, it might be helpful to use transitions that make PowerPoint highlight only the exact point we\u2019re discussing at the moment.<\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.10.8&#8243; _module_preset=&#8221;default&#8221; width=&#8221;50%&#8221; module_alignment=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.10.8&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/11trees.com\/guide\/wp-content\/uploads\/2021\/10\/11guide-Article-Bad-Sample-Deck.jpg&#8221; title_text=&#8221;11guide Article Bad Sample Deck&#8221; _builder_version=&#8221;4.10.8&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.10.8&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.10.8&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.10.8&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Besides using contrasting colors, we can also use size to our advantage. The human eye is drawn not only to bright colors but also to the largest elements on the slide. Don\u2019t assume that just because the template defaults to making the slide title the largest font means that is the right way to do things. <\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.10.8&#8243; _module_preset=&#8221;default&#8221; width=&#8221;50%&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.10.8&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/11trees.com\/guide\/wp-content\/uploads\/2021\/10\/11guide-Article-Bad-Sample-Deck4.jpg&#8221; title_text=&#8221;11guide Article Bad Sample Deck4&#8243; _builder_version=&#8221;4.10.8&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.10.8&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.10.8&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.10.8&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||13px|||&#8221; global_colors_info=&#8221;{}&#8221;]<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">As a rule, make your largest text the most important. If the slide title is more just serving as a placeholder than providing essential information, make it smaller than the main points of your slide. Similarly if you only have a few points, don\u2019t cram them all into the top left corner, adjust the spacing and\/or font size to fill the screen more.\u00a0<\/span><\/p>\n<h2 style=\"text-align: center;\"><span style=\"font-weight: 400;\">Conclusion\u00a0<\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Does our slide deck look like the most impressive piece of graphic design you\u2019ve ever seen? I hope not! It was created on PowerPoint 2010 using the built-in color schemes and themes. And we did that for a reason. Was that reason that it was the only presentation tool that was loaded on my travel laptop as I developed this on an international flight? Yes. But was it the only reason? No!\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">In fact, what we wanted to show is that you don\u2019t need the latest software, a fancy design template, or a degree in graphic design in order to create slides that will make your presentation more dynamic. Just as you don\u2019t need to be a Michelin star chef in order to make a great meal, by making deliberate and informed choices about slide design you can make a five star slide design that will complement your presentation.\u00a0<\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.10.8&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.10.8&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/11trees.com\/guide\/wp-content\/uploads\/2021\/10\/Slide-Design-Conclusion-Graphic-1.gif&#8221; title_text=&#8221;Slide Design Conclusion Graphic (1)&#8221; _builder_version=&#8221;4.10.8&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n\n","protected":false},"excerpt":{"rendered":"<p>Create presentations that will impress your audience, not put them to sleep. These three simple tips will be useful for beginners and skilled presenters alike. <\/p>\n","protected":false},"author":7,"featured_media":31871,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[98,96],"tags":[],"class_list":["post-31394","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-slide-design","category-presentation-skills","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Three Keys for Better Slide Design - 11trees Guide<\/title>\n<meta name=\"description\" content=\"Make your PowerPoint presentations better with three simple keys to better design. 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